Social is here but is it driving people to action? We have spent decades researching and discovering how to communicate, motivate and collaborate with people. We’ve studied generational and cultural differences; methods and techniques; channel and venues. We pour over statistics to make informed decisions. But, is any of this helping us get people to read or listen? I know there are many of you who would have statistics to tell me “yes”!
I learned a long time ago that people pay attention to communications from the top. As flat as we’d like to be, if my manager or anyone in my chain sends me an email, text, IM or blog, I will read it. But, now we have social experts telling us that peer review and peer opinion drive eye-catching interest and translate into action. That we listen to and trust our peers more than our “superiors”. I feel that is true but maybe in a different context.
I personally believe that to motivate different behavior, a message from my manager will motivate me to change but so will a message from a trusted colleague IFthat message has a story I can relate to and a result that is impactful enough. From the top, it’s enough to TELL me what is expected. From my peers, it’s all about SELLing me to get me to change.
Imagine if the tell and sell could be combined in a communication strategy – managers AND peers? I think that would double your success for changing behavior, which is the intended result of most communication strategies.
Tags: change, communication, Listen, Management, social
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How many of us are already on initiative overload and it’s the third week of January? It seems the economy and the need to sustain business has catapulted leadership to focus on too many “things” right out of the gates. New tools, new processes, new roles, new strategies, new products, new programs. While some of these might be necessary, I think we have lost our ability to prioritize.
Prioritization takes a huge amount of discipline. Many of us can see 50 feet in front and know what needs to be done to be successful. But, we only have so many resources to get it done. I don’t think a person can be successful if they are so splintered.
One of my favorite quotes I learned in business years ago is: “What gets measured, gets done.” Measurement takes a lot of effort. I mean true measurement. Not just logins, hits or activities but true measurement of success based on business goals.
I argue that focusing on 3 real priorities with real plans, measures and follow-up will yield more success than having a list of 20 projects to do. But, sometimes, that philosophy is not embraced. Being busy and churning out work justifies our existence. But, does it?
Establishing performance measures tied to business results will force a conversation about prioritization. It all starts there. Many of us will have to lobby for the less is more approach, and you can do so by showing what will be measured and what impact the less approach will generate vs. an endless task list.
My hope for this new decade is a focus on less. Less is better. Less is achievable. Less is necessary.
Tags: Management, Measurement, ROI
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I love to read – Harvard Business Review and Fast Company being my favorite business reads; FBI crime thrillers my favorite leisure read. Sandra Brown and Catherine Coulter really know how to write engaging dialogue! I used to just skim Fast Company for big ideas but I have been reading most of the articles now because while they may not be completely related to my profession as a communicator, I find that in every technology, innovation and green article, there is something I can take away about what the future may hold. And, I challenge myself to draw connections and be forward-thinking.
In November’s issue, an article on Augmented Reality (AR) caught my eye, and I put my futurist hat on to think about the link between Knowledge Management and AR. AR is the technology concept where you can be visiting Paris, walking by the Eiffel Tower and your device will know where you are based on GPS and display historical information about the Eiffel Tower. I would be nervous if I was a tour guide.
What an astounding concept for knowledge management! Imagine if we could retrieve information about people that way…the new augmented expertise locator! Or, embed information about a system, process or experience this way. It wouldn’t depend on GPS because these are not tangible items like the Eiffel Tower but if they could depend on simple inputs like voice instead of GPS.
I could say: “Close deal with UPS.” And, videos of people telling stories could be downloaded to my mobile device telling me how to do that, a screen listing hot buttons about UPS, bios of decision-makers, and the list goes on and on.
What we can’t avoid is even with the convenience of AR, there still has to be someone who creates content. The ease in which we access that information can be aided by mobile devices, cloud computing and other technology but content will continue to be king.
Tags: cloud computing, content, GPS, Knowledge Management, mobile, systems, technology
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I have been reading a number of articles dealing with the age old problem of information overload. 
I was out watching the 