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Monthly Archive for June, 2009

I read a wonderful article in the June 2009 issue of the Ragan Report detailing some lessons learned from Southwest Airlines. Their Emerging Media group decided that they should have some loose guidelines for when to use which social media.
They decided for their business, they would use blogs for exploring deeper issues; Twitter for what [...]

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This is a tough question to answer and my response may be met with some criticism. To gain a firm foothold in business…the answer should be yes. We should pick a direction and vision and go with it. That is what we SHOULD do but that may not be the best strategy.
I have held two [...]

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Return to Empowerment

In today’s tough environment, it is easy for us to go on lock-down and have leaders dictate to everyone not only what to do but how to do it. I urge all people managers, no matter what level, to resist that urge.
People are disengaged and demotivated enough with their friends and colleagues being let go [...]

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Capturing Mindshare

Often I read articles about influencing others and selling ideas. It might be difficult to sell new ideas at the moment, but I believe knowledge and learning professionals can focus on laying groundwork and capturing mindshare to position themselves for the future. While people may not be buying the latest, greatest, concepts right now, that [...]

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Opportunities in Down Times?

My previous entry applies to large, conservative organization that is truly closed to new ideas and just trying to keep their head above water. Let’s not kid ourselves…unfortunately, they are out there. For those braver and more entrepreneurial souls, by all means take now as an opportunity to help sell how we can make things [...]

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