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Category Archive for 'Social Media'

Companies are aware of and understand they must embrace social media externally with their clients but also internally to engage their employees and inspire collaboration. However, some leaders are still wary of social media as a time-waster, and, despite the numerous companies we hear about everyday using social media, many companies have still not adopted [...]

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#6 People will never adopt these tools; they like email too much. People still love their email. As much as people complain about it; they can’t live without it. Adoption of social tools is not automatic, which is why you need a purpose, a plan and some marketing and communication behind them. But, the benefits of [...]

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#1 You can just launch it and forget it. Yes. The purpose of social tools is to inspire collaboration and transparency, and its content should grow organically. However, you need a plan to monitor postings to ease your attorneys’ apprehensions and track usage for proof of success. 
#2 People will stumble upon it own their own. [...]

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So, let me get this straight. I use a wiki to create project agendas but a SharePoint site to store my project management documents. I go to YouTube for our corporate videos and Flickr to contribute to our “fun” employee photo library. Then, I jump to the discussion forums to share and comment on ideas but if I [...]

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I read a wonderful article in the June 2009 issue of the Ragan Report detailing some lessons learned from Southwest Airlines. Their Emerging Media group decided that they should have some loose guidelines for when to use which social media.
They decided for their business, they would use blogs for exploring deeper issues; Twitter for what [...]

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