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Tag Archive 'social'

Do We Sell or Tell To Get Action?

Social is here but is it driving people to action? We have spent decades researching and discovering how to communicate, motivate and collaborate with people. We’ve studied generational and cultural differences; methods and techniques; channel and venues. We pour over statistics to make informed decisions. But, is any of this helping us get people to [...]

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I was out watching the UFC fight with my significant other a few Saturdays ago when the loser of the title fight stated he was going to continue his rant on Twitter. That struck me so funny that I tweeted about it. Right then and there at 11 pm central time on a Saturday: “Even [...]

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Companies are aware of and understand they must embrace social media externally with their clients but also internally to engage their employees and inspire collaboration. However, some leaders are still wary of social media as a time-waster, and, despite the numerous companies we hear about everyday using social media, many companies have still not adopted [...]

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#6 People will never adopt these tools; they like email too much. People still love their email. As much as people complain about it; they can’t live without it. Adoption of social tools is not automatic, which is why you need a purpose, a plan and some marketing and communication behind them. But, the benefits of [...]

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#1 You can just launch it and forget it. Yes. The purpose of social tools is to inspire collaboration and transparency, and its content should grow organically. However, you need a plan to monitor postings to ease your attorneys’ apprehensions and track usage for proof of success. 
#2 People will stumble upon it own their own. [...]

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